Little pieces of me

billboard There it is. Loud and (thank the good lord) clear at the edge of town.

I can’t take all the credit as it was such a collaborative piece. I am very thankful that I got to play a small role in it as it has been a real learning curve. Printing something A4 size is totally different to printing something F*%#ing Huge size (pretty sure that’s a technical term right there).

One of the drawbacks of working freelance straight out of … ok, almost finished … Design College is the huge learning curve that sometimes feels more like a tsunami.

I do wish there was an opportunity to work somewhere local as a Junior Designer so I could pickcar the brains of fellow workers when sticky projects come up because my current go-to knowledge base is Google and my study notes. In other words, precious little.

Unfortunately, I believe I’ll have to leave town to get the opportunity to work in an actual agency and whilst that’s not the shittiest idea in the world (I would gladly move southwest – closer to the coast and further from the heat), NIH has a great job and is very happy. I don’t want to shake that tree just yet when I can still get by on doing what I’m doing.

It has been kinda cool to see some of the projects I’ve worked on get finished off and start appearing around town, even if they are just tweaks of original designs (with permission, of course) rather than entirely my own originals. I guess I’m the carpenter equivalent of a handyman – I may not build the house but by gum, I can fix that hole in the wall, no worries.

I’m slowly getting the gist of what I really like doing design-wise. Whilst images are cool and all, my real love is the ol’ formatting of Final_Gone but not forgotten-1documents. Another project I’ve just finished involved a local exhibition to commemorate ANZAC Day.  The design section was quite simple and low-key and it was the formatting of text in the document that took the most time.

Funnily enough, nothing gives me more satisfaction than perfectly presented text.  I think that’s the proofreader in me coming out.

My next big project is designing the collateral for Queensland Public Library Association’s upcoming conference in October. It involves everything from the initial branding design to creating programs, forms, website and bits and pieces.

Seriously, how awesome is that?

 

Advertisements

Joys of working for yourself

Clown

Clutsy the Clown would like to get paid. Please.

Otherwise known as the “Cashflow Blues” …

Don’t get me wrong – I’m still a fan of working from home and being my own boss. Getting to be creative on a variety of jobs from a real mix of clients is great fun. Getting to do it in comfortable (i.e daggy) clothes and no makeup plus getting those mundane household chores done as part of your working day is a real bonus as well.  I can take a long weekend and head off somewhere if I so choose, or stay in bed all day if I’m not well.

Theoretically.

In practice, I can’t really take that many long weekends because the sad reality of modern society is that you need money to do that. Money that I get sporadically at best. And surprisingly enough, I don’t seem to have as many sick days anymore …

But back to the green stuff. I’ve become a compulsive checker, looking at my work bank account daily (sometimes twice daily) to see if by some miracle people have actually paid me.  I mean, I have a deadline to work to. My invoices should be treated in the same manner.  But by and large, they aren’t. Sigh.

I’m currently studying Design Industry at the moment and this week is about contracts.  Now, they suggest doing up a full contract outlining how many hours; what equipment; who holds intellectual property; whose arse gets kicked if certain project markers aren’t met and ensuring you as the graphic designer can use the completed work in your portfolio as future promotion.  There is even suggestions of getting a down payment before any work is done to avoid cashflow problems.

My ears pricked up at that.

The trouble is that I work in a rural area. Now, I don’t know if you’re familiar with the way things work out here but most things are done on a handshake. It would seem strange to go through a five page contract BEFORE any work started, with a hokey little ol’ graphic designer who’s working from home and more than likely gets business because she’s a known entity. It’s a small town. People are very trusting. I am never asked to show a portfolio. It’s very humbling, to be honest.  I’m also cheap and get the job done quickly.

I know it’s in my best interests – protects my finances, ensures intellectual property and makes the deal very clear on paper. But I’m not sure if it would work out here. And to be honest, I’d feel a little uncomfortable doing it. Seems … pushy.

Having said that, I do have a nest egg that allows for the bills to be paid when cash is not flowing inwards so it’s not like we’ll starve or lose the house … but the tightarse in me really really hates using it.

Oh yeah, and that’s my clown. I sketched him then scanned him in and used that as a background so I could use the Pen tool in Illustrator to build a digital version of him. I feel rather pleased with myself.

Outside the comfort zone

DGDAD12002

Who else but Jesus to market bum bags?

I’ve landed a big job and it’s kinda freaking me out. Not that it requires a great amount of graphic design finesse or will take up a huge amount of time to finish – it’s just BIG.

As in billboard big.

And I don’t know why it freaks me out, apart from the fact I’ve never actually done one ‘for real’ before.  Sure, I understand the theory of it:

No more than seven words – check √
One large graphic – check √
Contrasting colours – check √
Clear fonts (preferably sans serif) – check √

I completed the advertising module of my diploma with no problems. To be honest, I quite enjoyed it. I enjoy the psychology of marketing – it’s the commercialism and competitiveness that leaves me cold and guarantees I’d never go into the industry full-time.

However, to actually do a design for a company and have it stuck up at the entrance to town in all its 8 metre x 3 metre glory for the next who knows how long? That’s a totally new experience and one that has me over-thinking.

Usually along the lines of “But what if it sucks?”.

At the same time, I recognise the benefits of stepping out of my comfort zone. Nothing signals great leaps in learning and personal/professional growth than saying “Yeah, sure! No problem!” to a job then walking out the door wondering how the hell you’re going to deliver.

My quoted price for this job doesn’t cover the time I’ve spent researching my old study notes and website how-to’s – nor any analysis of the ultimate message they want to convey, usually done in the wee small hours of the morning whilst trying to get back to sleep! But what the hell. If I’ve undercut myself, it only seems fair since the experience I get is well worth it.

When asked how he managed to achieve so much in his lifetime, Peter Brock was once quoted as saying “I took on more than I could chew, and then chewed like mad!”

I’m chewing like mad, Pete.

 

Designing a logo

Souzou Designs blogOtherwise known as “What in blue blazers do I want to call myself that doesn’t sound cliché or pretentious or dorky?”, it’s a process that hasn’t been very easy for me.

After much internal debate, internet searching and musing in the wee hours of the morning, I decided to focus on something Japanese, since both my better half and I have a bit of a love affair for the country, its people and philosophies.

Souzou in Japanese means ‘imagine’ or ‘imagination’, which I thought was rather fitting since I need to use so much of it with some of the jobs I do. I chose cherry blossoms, or Sakura, as they only flower for a very brief period of a few weeks (we were so lucky to time our week trip right at Cherry Blossom time this year!) and are thought to represent the ephemeral beauty of life. Hopefully the fleeting nature of its flowering won’t in any way relate to my business!

I drew the cherry blossoms with pencil then traced over with felt tip pen. I scanned the design into Photoshop and painted the colours in. I had to buy the Japanese calligraphy for ‘souzou’ but it was cheap and worth it to make sure it was legit!

I really like it – which is rather important since this is my ‘brand’ now. Funny though – it’s one thing to come up with a logo but entirely another to register it as a business name and then start using it. I guess it’s commitment to myself as a business entity and the logo is a rather large chunk of me up on display. Very personal and a little unnerving … but they say that growth only comes when you step out of your comfort zone.

Away on business

I don’t think I would ever want to be an events planner full-time because, as it turns out, the control freak in me can’t stand having to rely on several different people to do their part to make it all happen smoothly.

And people who order specific diets then don’t eat them but instead munch down on what everyone else is having bring out the bossy mummy in me. I want to shove that specially prepared box of nut-free yeast-free gluten-free taste-free shit in their face and shout “YOU ORDERED IT! NOW YOU EAT IT!”

Having had my little rant, the whole event went very well and I am relieved that it is over for the year and I didn’t fall flat on my face. And I guess it was a good experience that I have learnt from and will take the lessons with me for next years’ major conference.

Yep, that’s right. I said I’ll do it again.

A few good things have come from it though:

1. Money, money, money

As a control freak and lover of spreadsheets, I’ve set up a little business plan for the 2014/2015 financial year and for the past two months, I have earned double my allotted amount. Yay! Which has made up for the slow months where I was doing IVF and didn’t earn half of my allotted amount.  At the moment, I’m over $1000 ahead of my Year To Date Budget … but the slow season of Christmas/New Year is coming so I’m not counting my chickens just yet.  Still, it’s nice to know I can set goals and achieve them.

2. Upgraded status

I’ve upped my standing with the group that hired me to do administrative duties then gave me this as an ‘other duty as required’. They think I’m the shizz, which makes me happy because that means they’ll pay me no questions asked.

3. Networking

The experience introduced to me to other people outside my normal circles who seemed interested in the fact I’m a former librarian slash proofreader slash graphic designer. One thing I’ve definitely learnt in my relatively short life (hey, if I live to 90 like I’ve planned, I’m only just halfway now) is that it’s really not what you know but who you know. Relationships truly do make the world go round.

4. Learning to let go

That was hard. Really hard. But I think that every time I delegate and just let go of the reins, I grow a little more. This can only be a good thing.

All in all, it was a great experience and even though I am totally exhausted, it was definitely worth it.

Where does creativity come from?

live large

I always need a push when it comes to leaps of faith …

At the start of every project, almost without fail, I look at a blank screen and wonder just how the f*#k I’m going to come up with something decent. Does everyone concerned with creating something feel the same way?

Back in the good ol’ days of full time yet tedious and incredibly stressful work, I used to relish doing the monthly report because it didn’t require creativity.  You ran a few reports on the computer, you added up visitors/circulation/amount of money spent on internet (divided by 4 to get number of hours total), you put calculations into a spreadsheet and set up the chart to work automatically … and voila! The monthly report.

Methodical. Formulaic. Safe. Fantastic for control freaks.

Nowadays, I don’t know if I’m going to be busy next week or be twiddling my thumbs (actually, I still have heaps of assignments to get done so technically I should NEVER be twiddling my thumbs but procrastination seems to be my middle name). I don’t know what type of job will be coming in or even if I’ll be able to handle it! Of course, in my more gentle, less critical moments, I realise that I always find a way to get it done. It may take longer than I thought (and I never charge the client for my own  ignorance!) but I always deliver in the end.

It’s just the process that is a struggle. I’m always super-sensitive to infringing copyright and would never blatantly copy someones work and pass it off as my own, but when I get stuck I go web surfing. I guess back before the internet, people massaged their creative juices by looking at the world around them.  I bet the first caveman didn’t worry too much about intellectual property when he fingerpainted that deer onto the wall of his cave.

Perhaps you can already tell I am procrastinating over a job.  It should be simple yet because it’s slightly left of what I usually do, I’m struggling with it. So much so that whilst I thought I had solved the problem and come up with something creative that the client would like, my brain woke me up at 2am with a loud and clear message that by changing it to a jpg file (as they’ve requested), the background that I don’t want filled in will, in fact, be filled in and it will look all boxy and now I have to come at it from a different angle.

Sigh.

I think it’s time to do a little surfing …

Change is good … right?

digital colour uglist dog

Copy of Bruce Whatley’s ‘Ugliest Dog in the World’ for Illustration assignment

For years I studied for first my library degree and then graduate diploma in information studies whilst raising small, incessantly noisy children.
We shifted a fair bit so I waited patiently in each new town for a library staff member to retire, leave … or die. Finally, I scored the job as manager of a library service, stretching across 10 branches and 60,000 square kilometres of Central Queensland.

And then I quit.

Well, ok. There was a tad more to it than that.
I underwent massive personal growth (read: shitty shitty times) and decided that what I needed to get me through was to study again. Study is my happy place.
Originally, it was going to be something boring but useful like bookkeeping.

But then I spied the CATC school’s online Graphic Design course … which is why I now work from home as a graphic designer and proofreader.

Change is hard. Very hard. But ultimately, it is a good thing.

What’s this blog about? I’m really not sure, to tell you the truth.  I can tell you what I want it to be.  Funny and … huh.  That’s probably about it.

And possibly I’ll throw a few arty things in, just to make it look like I’m creative (like the illustration above that I did with pencil then scanned and coloured just to play around with Photoshop a little) when actually, what I do best is putting together dry old documents and bedazzling them just a little so people won’t want to slit their wrists when they have to pretend to read them. I’m good at that.  I’m also good at being a grammar nazi, but that’s a whole other post.