Outside the comfort zone

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Who else but Jesus to market bum bags?

I’ve landed a big job and it’s kinda freaking me out. Not that it requires a great amount of graphic design finesse or will take up a huge amount of time to finish – it’s just BIG.

As in billboard big.

And I don’t know why it freaks me out, apart from the fact I’ve never actually done one ‘for real’ before.  Sure, I understand the theory of it:

No more than seven words – check √
One large graphic – check √
Contrasting colours – check √
Clear fonts (preferably sans serif) – check √

I completed the advertising module of my diploma with no problems. To be honest, I quite enjoyed it. I enjoy the psychology of marketing – it’s the commercialism and competitiveness that leaves me cold and guarantees I’d never go into the industry full-time.

However, to actually do a design for a company and have it stuck up at the entrance to town in all its 8 metre x 3 metre glory for the next who knows how long? That’s a totally new experience and one that has me over-thinking.

Usually along the lines of “But what if it sucks?”.

At the same time, I recognise the benefits of stepping out of my comfort zone. Nothing signals great leaps in learning and personal/professional growth than saying “Yeah, sure! No problem!” to a job then walking out the door wondering how the hell you’re going to deliver.

My quoted price for this job doesn’t cover the time I’ve spent researching my old study notes and website how-to’s – nor any analysis of the ultimate message they want to convey, usually done in the wee small hours of the morning whilst trying to get back to sleep! But what the hell. If I’ve undercut myself, it only seems fair since the experience I get is well worth it.

When asked how he managed to achieve so much in his lifetime, Peter Brock was once quoted as saying “I took on more than I could chew, and then chewed like mad!”

I’m chewing like mad, Pete.